Why We Started Kogen Car Sales (And What Makes Us Different)

Selling a car has always come with two frustrating options: trade it in quickly and lose thousands, or sell it privately and deal with time-wasters, scams, and hassle. We saw too many people stuck between those two extremes and decided to create something better.

Kogen Car Sales began around three years ago with just two people, both with a background, passion, and deep knowledge of the automotive industry. We noticed a clear gap in the market. People needed a smarter, safer, and more efficient way to sell their cars without compromising on value.

If you wanted a quick, easy sale, you had to accept a lowball trade-in offer. If you wanted full value, you had to sell privately, which meant handling enquiries, organising viewings, vetting buyers, and managing paperwork, all while risking your time, safety, and peace of mind.

We built Kogen as the solution. Our model gives car owners a way to achieve full retail value without the stress. We handle everything behind the scenes: from professional photography and marketing, to buyer communication, negotiations, and final paperwork. The seller keeps the car until it's sold, much like how a real estate agent handles a property.

From day one, we focused on building a business that felt trustworthy, safe, and genuinely helpful. That mission quickly resonated. Kogen grew fast, especially among people who truly value their time: business owners, parents, busy professionals, and those with language barriers who found private selling too difficult.

What makes us different is more than just convenience. It's our attention to detail, our passion for cars, our commitment to safety, and our ability to present, price, and position every vehicle to achieve its best result. We're proud of the reputation we've built as a premium yet personal service: honest, professional, and always working in our client's best interest.

And as of recently, our reputation has extended beyond just cars. We've gained strong traction in the industrial vehicle space too, prompting the launch of our new branch: Kogen Industrial Vehicle Sales (KIVS), created to serve clients in the construction and machinery sector.

Kogen Car Sales exists because people deserve a better way to sell. And we’re here to deliver exactly that.