How We Sold a 2023 BMW M2 G87 in Less Than 24 Hours

Some cars don’t even need to hit the usual marketplaces—and this was one of them. When we got our hands on a stunning 2023 BMW M2 G87 in Zandvoort Blue, we knew it would draw attention. What we didn’t expect was to sell it in under 24 hours, without ever listing it on CarSales. Here’s how it happened—and why it worked.

The Car: This M2 was a rare find. With low kilometres and finished in the eye-catching Zandvoort Blue, it already had serious curb appeal. As specialists in high-performance vehicles, we knew presentation would be key—and that timing would make all the difference.

The Process: After receiving the car, we gave it a thorough clean to ensure it looked its absolute best. Within hours, we shot professional photos and filmed a short video showcasing the car’s standout features and sound check.

We posted a sneak-peek on our Instagram story, followed by the full video on our feed just two hours later. A few hours after that, the first serious enquiry rolled in.

The very next day, the buyer came in to inspect the car in person—and sealed the deal. The sale was finalised on the spot, for the full asking price: close to $120,000.

Why It Worked:

• The car itself was special: low km, unique colour, and high demand

• We focused on high-quality, professional presentation

• Our active, engaged Instagram audience meant fast exposure to serious buyers

• The seller had previously listed the car privately on CarSales for 2–3 months with no luck—this result was proof that smart marketing and specialist handling makes a difference

The Outcome: The seller was genuinely surprised by how quickly the sale happened—as were we. But that’s the power of pairing the right car with the right strategy.

What It Says About Kogen: At Kogen Car Sales, we don’t just list cars—we position them to sell. Our background in high-performance vehicles, combined with strategic presentation and a trusted network of serious buyers, allows us to deliver results that go beyond expectations.

👉 See the original post on our Instagram here

Whether it’s a modern classic or something rare and exciting, our team knows how to bring the right eyes to the right car—quickly.

Got a car that deserves more than just a standard listing? Reach out to our team and let’s make it happen.